30-minute call. No commitment. We'll show you exactly what can be automated in your business.
Trusted by companies across Europe and the US
55+
Automation projects delivered
100%
Client satisfaction on Upwork
Worldwide
Clients across the world
Challenges Our Clients Face
Does this sound familiar?
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“I'm tired of switching between dozens of tools and tasks all day.”
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“I don't want to pay 15 people for mechanical work that one system could do.”
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“We have a real zoo of services. I want them to finally work as one system.”
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“I don't want to spend hours listening to sales calls. The system should check quality automatically.”
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“I want to know about problems before they turn into a crisis — not after.”
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“New hires take forever to get up to speed. And everything depends on the same two people.”
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“It feels like the whole day disappears into small things.”
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“While we're drowning in routine, our competitors are automating their business.”
You’re right. If a process repeats — it should be automated.
What we do
How your business changes after automation
Every business has different bottlenecks. Here's where we typically start — but if your problem isn't on this list, ask us anyway. If it can be automated, we can probably build it.
01
You stop doing work a computer should be doing
Repetitive tasks run automatically — so you spend your time on the work that actually makes the company money.
02
New clients stop falling through the cracks
From the first enquiry to the signed contract — the whole journey runs automatically, so every client gets the same professional experience without you having to chase anything.
03
You see what's actually happening in your sales
AI analyses every call automatically — so you know where deals are being lost, who's performing, and what to fix. Without listening to a single recording yourself.
04
New hires start contributing faster
AI trains new team members on real scenarios and gives instant feedback — so they reach working level faster and your experienced people stop repeating the same onboarding every time.
05
The numbers come to you
Reports and alerts are generated automatically — so you know about problems before they become expensive, every morning, without waiting for someone to build a spreadsheet.
06
Your tools finally work as one system
CRM, helpdesk, telephony, invoices, and messengers exchange data automatically — so your team stops hunting for information across five different places and starts working faster.
Where automation creates value
What could your team stop doing manually?
Automation isn't about adding more tools. It's about taking repetitive work off your team's plate. See what that could look like across your business.
These are examples of where we typically start — not the limits of what we can automate. Tell us what's consuming your team's time. We'll find what can be removed, connected or automated — and build the system around your business.
How much is manual work costing your business?
A few repetitive hours can add up to thousands over a year. Use your own numbers to see how much time and labor cost one manual process is consuming.
Real companies, real problems, real results. Click any card to see exactly what we built and what changed.
AI & Sales Quality · Sales Operations
AI Sales Call Quality Analysis
“Reviewing sales calls manually does not scale, and managers need a consistent way to see where conversations break down.”
Each call is transcribed, separated by speaker and scored against the company's seven-stage sales process.
AI & Sales Quality · Sales Operations
AI Sales Call Quality Analysis
The problem · client’s words
“We have more sales calls than managers can review consistently. We need to know whether operators follow the sales process, where deals are lost and what each person should improve.”
What we built
We built an automated pipeline that collects call recordings from the phone system, transcribes them with the operator and customer separated, and evaluates every processed call against the company's seven-stage sales process. Each analysis produces a score, strengths and specific coaching points, then sends the structured result to a dashboard, PostgreSQL and Telegram.
Results
Every processed call receives a consistent score from 1 to 10
Performance is evaluated against all seven stages of the sales process
Operator and customer speech remain separated in bilingual Russian and Romanian calls
Results are delivered automatically to the dashboard, database and Telegram
Tools:n8n · PostgreSQL · AssemblyAI · OpenAI · Google Sheets API · Telegram Bot API · Railway · Docker
Telephony & CRM · Lead Generation
Telephony & CRM Platform
“Incoming messages reach the wrong client account, and calls are disconnected from the CRM.”
SMS, calls, recordings and outcomes now flow into the correct CRM account automatically.
Telephony & CRM · Lead Generation
Telephony & CRM Platform
The problem · client’s words
“Our telephony serves multiple client accounts, but inbound messages can reach the wrong CRM location and voice calls are not connected to the contact record. Agents cannot see one reliable communication history.”
What we built
We built the routing and voice infrastructure behind the CRM. Number ownership determines the correct client account for every inbound message. A voice layer built with Asterisk, SIP, ARI and WebRTC lets agents make and receive calls inside the CRM, with recording, forwarding, voicemail and automatic call logging.
Results
Production routing operates across 175 phone numbers
Inbound messages reach the correct client CRM account
Agents make and receive calls through a browser softphone inside the CRM
Recordings, forwarding, voicemail and call history are tied to the contact workflow
Tools:Node.js · Express · SQLite · Asterisk · SIP · ARI · WebRTC · GoHighLevel API · Commio API · DigitalOcean · PM2 · Nginx
Analytics & Profitability · Agency Operations
KPI & Profitability Platform
“Our KPI and financial reporting lives in a spreadsheet, so problems become visible only after someone builds the report.”
CRM data now feeds an hourly KPI and P&L system with automatic Slack alerts.
Analytics & Profitability · Agency Operations
KPI & Profitability Platform
The problem · client’s words
“We manage multiple clients, but conversions, lead-package balances and profitability are tracked manually. There is no dependable source of truth and no automatic warning when a client becomes unprofitable or runs out of leads.”
What we built
We built a PostgreSQL-backed platform that pulls metrics from GoHighLevel every hour, normalizes the data and calculates conversions, spend, revenue, daily P&L and package balances for each client. A dashboard shows the current position, while Slack alerts notify the team when negative P&L or exhausted lead packages require attention.
Results
GoHighLevel metrics refresh automatically every hour
Conversion, revenue, spend and daily P&L are calculated per client
Slack alerts flag negative P&L and exhausted lead packages
A database-backed source of truth replaces the manual spreadsheet
“I want AI to handle routine phone calls, but it must ask before sharing personal data or committing money.”
A multilingual voice agent makes real calls while the owner follows the conversation and approves sensitive actions.
Voice AI · Multilingual Calling
Personal AI Assistant
The problem · client’s words
“Routine calls for bookings, appointments and information take time and often require switching languages. A useful AI assistant also needs clear limits around personal data, commitments and payments.”
What we built
We built a voice AI agent that makes real phone calls in English, Spanish and Russian. The owner follows a live transcript in Telegram and approves sensitive actions before the agent shares personal information or commits to anything involving money or identity. After the call, the system returns a structured outcome.
Results
The agent makes real phone calls in English, Spanish and Russian
A live transcript lets the owner follow the conversation
Telegram approval gates protect sensitive data and financial commitments
Each call returns a structured result after the conversation
“Ten years of contact data sits across different sources, so we keep paying for leads we may already own.”
One deduplicated, AI-enriched database now preserves contact history and prevents repeat purchases.
AI & Data Engineering · Lead Operations
Unified Outreach Database
The problem · client’s words
“Contact history accumulated across many sources for ten years without one deduplication or provenance model. New lists could contain leads the agency had already purchased or contacted, but there was no reliable way to know before paying again.”
What we built
We built a unified PostgreSQL database that deduplicates contacts while preserving where every record came from. An acquisition ledger tracks purchases, and an AI enrichment layer classifies companies from their websites before outreach. Import and migration workflows are designed to be repeatable and testable.
Results
384,310 contacts and 351,495 phone numbers unified in production
35.6% of a fresh scrape was identified as already present in the archive
Contact provenance is preserved across every source
AI enrichment qualifies companies before they enter outreach
Payments & Service Delivery · Subscription Business
Subscription & Service Delivery Automation
“A successful subscription payment still requires someone to grant access and update service quota manually.”
Stripe events now control service access and lead-delivery quota automatically.
Payments & Service Delivery · Subscription Business
Subscription & Service Delivery Automation
The problem · client’s words
“Customers can purchase several plan and term combinations, but payment status and service delivery live in separate systems. Manual reconciliation creates delays and makes cancellations or repeated webhook events risky.”
What we built
We built the Stripe payment workflow behind a public pricing page. Payment Links and a separate trial path feed subscription events into a dedicated Cloudflare Worker, which grants or revokes lead-delivery quota through the agency's KPI platform. Idempotent records and offer versioning keep repeated events from issuing access twice.
Results
Nine live plan and term combinations are available through Stripe
Subscription events grant and revoke service quota automatically
Idempotent processing prevents duplicate access from repeated events
“Every team change means updating channels, boards and permissions manually, and it is easy to miss something.”
Airtable became the source of truth for team structure, access and connected Slack-Trello workflows.
Team Access & Operations · Agency Operations
Slack ↔ Trello Operations System
The problem · client’s words
“Creating team channels and project boards, onboarding people and removing access requires the same changes across multiple tools. Manual updates do not scale and forgotten access becomes a security risk.”
What we built
We built an operations system with Airtable as the source of truth. An idempotent n8n reconciler creates private Slack channels and Trello boards, synchronizes membership and records every change. Risky removals require admin confirmation in Slack. A Slack command uses Claude to turn free-form requests into structured Trello cards, and Trello actions can post updates back to the correct channel.
Results
Team structure and access are managed from one source of truth
Slack channels, Trello boards and membership are reconciled automatically
Tasks move between Slack and Trello without duplicate manual entry
Tools:n8n · Airtable · Slack API · Trello API · Anthropic Claude · Node.js
Helpdesk & CRM · Customer Support
Helpdesk ↔ CRM Integration
“Support agents switch between systems to find the customer, segment and order behind every request.”
Customer context and conversation history now synchronize automatically between the helpdesk and CRM.
Helpdesk & CRM · Customer Support
Helpdesk ↔ CRM Integration
The problem · client’s words
“The helpdesk and CRM are separate systems. Agents manually identify the customer's company, check its segment, search for an order number and copy conversation context between tools. The data can quickly fall out of sync.”
What we built
We connected the helpdesk and CRM with embedded JavaScript and n8n workflows. The integration resolves the correct company, synchronizes its segment, extracts order numbers from message text and mirrors support conversations into the CRM timeline. Background workflows keep shared data aligned.
Results
Customer company and segment are resolved automatically
Order numbers are extracted from support messages
Conversation history is mirrored into the CRM timeline
Shared customer data stays synchronized without manual reconciliation
Tools:JavaScript · n8n · Omnidesk API · Bitrix24 REST API · webhooks
Financial Data Automation · Agency Operations
Financial Data Pipeline
“Bank and Stripe data does not reach our financial system automatically, and an automation touching money must never be able to move it.”
A read-only pipeline now synchronizes bank and Stripe activity into one operational finance system.
Financial Data Automation · Agency Operations
Financial Data Pipeline
The problem · client’s words
“Transaction and payment data is split between the bank, Stripe and an internal finance application. The data needs to arrive automatically, but the integration must be unable to create, modify or approve a payment.”
What we built
We built a read-only n8n pipeline for backfill, incremental synchronization and reconciliation. Deterministic upserts and resumable cursor pagination keep repeated or interrupted runs safe. Airtable became the source of truth for the finance application while the integration remained read-only by architecture.
Results
6,411 bank transactions synchronized during the production migration
296 Stripe payments and 1,142 balance transactions imported
5,886 financial rows stored in Airtable at completion
Read-only boundaries prevent the automation from initiating or changing payments
Tools:n8n · Mercury API · Stripe API · Airtable · Base44
Process
How we work.
01
Discovery call (30 min)
We talk through your business, your tools, and your biggest time drains. We identify the highest-impact automation opportunities.
02
Solution design
We map out exactly what will be built, how it connects to your existing tools, and what the result will look like. You approve before we start.
03
Build & integrate
We build and test the solution. You don't need a technical person on your side — we handle everything end to end.
04
Launch & support
We launch, train your team if needed, and stay available for questions. Most clients come back with their next automation project within 30 days.
Founders
Built by people who understand both the business and the code.
We don't automate processes just because we can. We identify what should change — then build the systems that make it happen.
The engineering behind automation your business can rely on.
Nikita connects the systems a business runs on: CRMs, telephony platforms, payment processors and internal tools. He builds the backend logic that keeps data accurate, automates the workflows between those systems and develops AI agents that handle operational tasks directly.
He takes solutions from architecture and integration through deployment, monitoring and ongoing support. The result is automation that fits the business, works reliably in production and continues to support the company as it grows.
Based in Barcelona · Working with clients across the US & Europe
Core capabilities
AI AgentsBusiness Process AutomationCRM & Tool IntegrationsCustom Backend SystemsData Pipelines & ReportingVoice & TelephonyPayments & Billing
Automation guided by someone who understands the business behind it.
Elena brings 20+ years of experience building marketing and growth systems and understanding how businesses operate.
She helped scale Giftery from a five-person startup into a market leader serving 4,000+ corporate clients.
At Norsta, she focuses on the business side of automation: understanding processes, identifying bottlenecks and determining where technology can create measurable business impact.
Based in Barcelona · Working with clients internationally
No. We work with business owners and managers directly. We handle all the technical setup on our end.
Simple integrations take 3–7 days. More complex automations with AI components typically take 2–4 weeks. We always give you a clear timeline before starting.
Yes, fully remote. We've worked with clients across the world.
n8n, Make, Zapier, OpenAI, Anthropic, GoHighLevel, Bitrix24, Omnidesk, Telnyx, Twilio, Airtable, Telegram, Slack, Trello, and most major CRM and helpdesk platforms. If your tool isn't on this list — ask us, we likely know it.
Simple integrations start from €350. More complex projects typically range from €3,000–15,000 depending on scope. Monthly retainers available for ongoing support. We give you a clear estimate after the discovery call — no surprises.
Tell us the problem, not the solution. We'll assess what's possible and be honest about what's worth building.
Yes. Monthly support packages are available for clients who want ongoing improvements and maintenance.
We build for production stability and test thoroughly before launch. If something breaks after delivery, we fix it.
Ready to stop doing manually what AI can do for you?
Book a free 30-minute call. We'll look at your business, identify what's worth automating, and tell you exactly how we'd approach it.
